About Shopify

Shopify's mission is to make commerce better for everyone by providing a platform that enables entrepreneurs and businesses to easily create and manage online stores. Their vision is to empower merchants to achieve success in the ever-evolving world of digital commerce. 

Starting to sell online can be overwhelming especially if you arent a tech savvy person. With Shopify DIY platform its easy and quick to build and launch your online stores in mins and not weeks/months.

Ideal Customer Profile

Predominantly ICP is classified based on the size of the enterprise. Reason - As the company grows the need of the tech stack/integration varies.

Buckets of ICP's

D2C

• Company Size: Typically, small businesses and startups with a limited number of employees.
• Characteristics: Entrepreneurs or small business owners looking to establish an online presence quickly and affordably. Those who may not have extensive technical knowledge but want an easy-to-use platform to set up and manage their online store

SMB

• Company Size: Mid-sized businesses with moderate growth and a larger team.
• Characteristics: Businesses that have outgrown basic ecommerce solutions and require more scalability. They may need advanced features for inventory management, reporting, and customer relationship management.

Job to be done

Onboarding Tear Down

Activation Metric

When would a user be called a active user, critical event for Shopify will be when the user will start selling the products via the platform

Metric 1 Number of Products added

The number of users who add at least 7 products to their store in the first 10 days. This metric reflects the users' initiation of the essential step in the ecommerce process.

Metric 2 Payment and Shipping method setup

The number of users who successfully integrate a payment gateway and setup the shipping method with their store in the first 15 days indicating progress toward making their store transaction-ready.

Metric 3 Completion of Setup Checklist

Shopify provides a setup checklist for new users. Monitoring the completion rate of this checklist gives insights into how well users navigate and utilize the available features.

Metric 4 Initial Product Sales: The number of users who make their 10 first sale on the platform in 30 days. This metric demonstrates the successful activation of the store for generating revenue.

Metric 5 App Installation:

The number of users who install additional apps from the Shopify App Store to enhance the functionality of their store. This demonstrates users' interest in extending the capabilities of their online business.